Happy New Year!

Happy New Year everyone! The new year means we are approaching prom season believe it or not! Check out The Prom Dress by Nicole page on Facebook and become a fan. Check back often for updates on the latest styles we will be receiving January and February.

New Veil Collection

We are excited to receive our new specialty veil collection by Kristina Eaton. These are the gorgeous veils you've seen in the bridal magazines with monogramming available! She also makes ones without the monogramming and with the most beautiful embroidery you've ever seen! These caught my attention and I am very excited to finally have them to show my brides! They're the perfect finishing touch for your wedding day look!

Our Anniversary is Today!

Today is my wedding anniversary! Three years goes by so fast and so much has changed! At least the weather on our day was 32 degrees and sunny with a foot of snow on the ground unlike today :)

Holiday Parade

The Holiday Parade Friday night was a huge success! Kids were able to meet characters from their favorite movies like Belle (of course), Buzz, Woody, Cookie Monster and Tinkerbell! It was a little chilly but the crowd didn't seem to mind with a huge turn out! Little girls were running up to Belle to give her a hug as we made our way down Front St. We also got a quite a few that wanted to pet Santa Stitch! Afterward, the kids made their way back to the shop where they could take photos with Belle and got free holiday stickers!


Downtown Wheaton hosts a Dickens Christmas on Saturdays between now and December 19th with carriage rides, Christmas music filling the downtown air, and a chance to meet Santa! This Saturday, December 5th, downtown Wheaton is having a Holiday Open House with the shops and businesses with great deals, holiday treats and much more! We will have our wedding anniversary sale starting Saturday, the 5th through Friday, the 11th. Everything in-stock is 20% off! Jewelry, shoes, off-the-rack dresses, accessories...everything! Excludes special orders. We hope to see you stop by and help celebrate the holidays with us!

Thanksgiving and Holiday Parade

After a long day of shopping on Black Friday, take some time to have fun in downtown Wheaton at the Holiday Parade or a carriage ride for Wheaton's Dickens Christmas. Watch for our friend, Belle, from Beauty and the Beast and Santa Stitch, our Boston in the parade! Afterwards, stop by The Dress to meet them in person. We will be open 12-8.

Happy Thanksgiving!

Carmela Sutera Trunk Show

Don't miss our last trunk show of 2009 to view Carmela Sutera's gorgeous couture gowns! All orders taken will enjoy 10% off. Make your appointment today!

Holiday Dresses

Holiday dresses are arriving! Stop by to see our new selection perfect for Christmas parties, New Year's or any other holiday event. Plaid is the hot fabric this season with cranberry or silver highlights. Glitz and glitter are always in style for this time of year. Don't forget to keep cozy and warm with a faux fur wrap to top off your ensemble with a fabulous brooch. We had a great night at Danada House Tuesday night where our girls modeled some of these new fashions. The event was a huge success and thank you to everyone that attended!

Happy Halloween

Stop by The Dress by Nicole to see our Halloween window display! Even though it's Halloween, believe it or not Christmas and the holidays are right around the corner. We are participating in a Holiday Preview at Danada House Tuesday, November 3rd along with our fellow Wheaton businesses. Come out and support your favorite local business and see our fashion show of fabulous holiday dresses, get decorating ideas, sample some delicious hors d'oeuvres and wine! Hope to see you there!

New York

First of all, we would love to congratulate our very special bride Sarah S. that is getting married this weekend! We wish her and her fiance a beautiful, perfect autumn day!

I was in New York this weekend at bridal market for spring 2010. One of the most exciting things is that we saw the Say Yes to the Dress cast from Kleinfield's shopping! Randy and Mara where right in front of us! Very exciting! We snuck a photo so we didn't look like we were stalking them :) Look for more posts about our trip in the coming weeks!

Kitty Chen Couture Trunk Show

Kitty Chen Trunk Show...don't miss your chance to see the new 2010 Kitty Chen Couture collection October 23, 24 and special Sunday hours on the 25th! I was able to see the 2010 collection last weekend at market and snapped a photo with Kitty. We will also be showing part of her 2008 and 2009 collections. All orders place that weekend will enjoy 10% off for Kitty's gowns. Appointments are going fast, make yours today!

Downtown Wheaton is a happening place!

Downtown Wheaton was chosen for an insurance commercial shoot yesterday right in front of our store! It's a national commercial so if you look closely in a few months you might see The Dress by Nicole in the background! It's the closest thing to L.A. movie making we've had around here!

Janet Nelson Kumar Trunk Show and Amy Kuschel Bride Preview

Last chance to make your appointment for the upcoming trunk shows this weekend! Order your Janet Nelson Kumar gown and receive 15% off or order your Amy Kuschel (pictured) wedding gown and enjoy 10% off and a signed sketch of your gown from Amy Kuschel! We have special Sunday hours from 12-4. We also have a some of the gowns left from our sample sale until September 30th. Don't miss this chance to save on designer gowns such as Birnbaum & Bullock, Kitty Chen Couture and Aire Barcelona and many more!

More homecoming dresses in Wheaton and Congrats to our brides this coming weekend!

We received our newest addition to our short cocktail dresses...check out Alexia Admor's collection!

Also, congratulations to two of our brides that found The Dress for their wedding day. We wish Jen C. the perfect fairytale wedding she has always wanted, and Melissa G. the elegant affair she very much deserves! Congrats ladies! We can't wait to see photos :)

Homecoming

We are getting more and more homecoming dresses in everyday! Just like prom, we keep track of what dresses we sell to which schools so you won't be caught with the same dress as everyone else! Stop in today to see them!

Homecoming and Prom!!!

We were busy this past weekend in Atlanta at market buying some last minute homecoming and prom 2010. We tried some southern home cooking at Aunt Pitty Pat's Porch that pays tribute to my favorite movie, Gone With the Wind.

We also ventured out to a great tapas/Italian restaurant in an up and coming area of Atlanta called Lola. Our hotel room overlooked Centennial Park where the 1996 Olympics were held.

We will have the bulk of our homecoming dresses in the first and second week of September. We picked up some great new collections for prom and will start getting them in late December and January. Stop by if you are near Wheaton to see the new collections!

Janet Nelson Kumar

We got a new photo from Janet Nelson Kumar's Petal style today for and it's beautiful! We are having a trunk show in late September along with a preview of Amy Kuschel Collection that we will start carrying in early 2010.

Congratulations Kelly!

This should have been posted weeks ago, but I wanted to officially congratulate our Kelly (and one of my very best friends :) on her engagement to her fiance Christopher back in June. They are planning for an August 2010 wedding in downtown Chicago. You'll find Kelly in the shop mostly on Saturdays, so stop in to congratulate her! I've also been lucky enough to have been asked to be a bridesmaid in the wedding. We'll keep you posted on wedding details over the next year! So stayed tuned!

Happy Anniversary!

Today is The Dress by Nicole's 6 month anniversary! We thank all of our customers, friends and family that have helped us get off the ground these first few months and we look forward to many more milestones!
Thank you! Thank you! Thank you!

Wedding Weekend...

August 1st I was a bridesmaid in my cousin's wedding. I wore Belsoie style L1069 in teal and the mother of the bride wore Giovanna style G100 in black and the mother of the groom wore Giovanna style G126 in heliotrope. We wish the new couple well!
Also our very first bride, Gina, is getting married this Friday, August 7th! We are very excited for her and wish her and Dino the very best!

Closed Dates/Sidewalk Sale

We will be closed Tues & Wed July 21 & 22. We will reopen on Thursday 23rd-25th for the downtown Wheaton Sidewalk Sale. Join us to scoop up great summer deals on special occasion gowns, jewelry, accessories and shoes! We're having the biggest shoe sale to make way for new styles. Deals are up to 60% off. Maybe our Boston will stop by! See you then!

4th of July

We will be closing at 5pm on Friday July 3rd and will be closed Saturday, July 4th. Happy 4th of July!

The Bachelorette

The Bachelorette had one of our dresses on last night, Love by Enzoani A3. This dress is great as a bridesmaid, mother of the wedding or as an evening gown.

Hey Lady Shoes

We are lucky enough to carry a beautiful collection of shoes called Hey Lady Shoes. The are very comfortable and made from 100% silk and leather. They are perfect for the bride looking for a special shoe! You are sure to spend the night dancing away!

Enzoani

Blue by Enzoani wedding gowns and Love gowns have arrived! They are gorgeous! I wore Love dress style A21 to a military ball last week in the lavender color. If you are looking for something unique and love bling, these are your dresses!

Vacation

We will be closed from Sunday May 17th through Memorial Day Monday and reopen Tuesday for our regular business hours. If you need to contact us during that time please do so through our website www.shopthedress.com

Aire Barcelona

May 8th-10th we are hosting an Aire Barcelona trunk show. We have been booking appointments for this event for months so space is limited! We will be posting the style list in the new few weeks. At the same time we are having a Spring Sale where we will be featuring select dresses and accessories 20% off. Call us to make your appointment today and don't miss your chance to see these gorgeous gowns!

Kitty Chen Couture Trunk Show Extended

Due to a great response Kitty Chen has agreed to let us extend her trunk show for another weekend. Don't miss your last chance to see almost her entire collection!

Kitty Chen Couture Trunk Show

This weekend we are hosting a Kitty Chen Couture trunk show. During this Friday and Saturday only we are offering 10% off any Kitty Chen gown. Don't miss this rare opportunity to view almost her entire collection such as her Brier Rose, Precious and Renaissance styles. Hurry and call today appointment times are going fast!

Prom Fashion Show

The Dress by Nicole's gorgeous prom dresses will be modeled by Wheaton Warrenville South High School students for their annual prom fashion show this Wednesday, March 25th at 7:30pm. They will be wearing gowns from our Faviana and Envi Prom collections. All money raised from ticket sales will be donated to World Vision charity. Come out and show your support tickets are only $5!

Birnbaum & Bullock

We are hosting a Steven Birnbaum and Robert Bullock Bride trunk show this weekend. We are offering 10% off any of their gowns, including their couture line Birnbaum & Bullock! This is a great opportunity to own their elegant, fashion forward designs at a great price! Call for your appointment today!

Summer Dresses!

We are starting to receive summer dresses for all your special events. They are perfect for graduations, showers or to wear to a summer wedding and most are under $100! Stop by today to see our selection!

Communion Dresses

The Dress by Nicole offers communion dresses for girls! We carry The Ladybug Collection and their gowns come in a variety of colors and custom change options. We also have headbands, veils, shoes and jewelry for every 1st Communion girls needs!

Isabella Margianu Trunk Show

Isabella is sending us a great variety of her gowns. They are gorgeous in person and the photos on her website do not do them justice! We are offering 10% off any of her gowns this weekend! She uses luxurious silk fabrics without hefty the price tag! She will customize just about anything just for you! Make your appointment today to view her incredible gowns!

Amsale Bridesmaids

We are hosting an Amsale bridesmaids trunk show this weekend and I will have 60 additional dresses to choose from! We will also offer 10% off your Amsale purchased this weekend only! Make your appointment today or check out our website at www.shopthedress.com

Envi Prom

Be sure to make your appointment early for our Envi Prom trunk show this weekend where we will offer 10% all Envi prom gowns purchased or ordered. Don't forget we carry shoes, jewelry and garters to complete your prom look!