Downtown Wheaton is a happening place!

Downtown Wheaton was chosen for an insurance commercial shoot yesterday right in front of our store! It's a national commercial so if you look closely in a few months you might see The Dress by Nicole in the background! It's the closest thing to L.A. movie making we've had around here!

Janet Nelson Kumar Trunk Show and Amy Kuschel Bride Preview

Last chance to make your appointment for the upcoming trunk shows this weekend! Order your Janet Nelson Kumar gown and receive 15% off or order your Amy Kuschel (pictured) wedding gown and enjoy 10% off and a signed sketch of your gown from Amy Kuschel! We have special Sunday hours from 12-4. We also have a some of the gowns left from our sample sale until September 30th. Don't miss this chance to save on designer gowns such as Birnbaum & Bullock, Kitty Chen Couture and Aire Barcelona and many more!

More homecoming dresses in Wheaton and Congrats to our brides this coming weekend!

We received our newest addition to our short cocktail dresses...check out Alexia Admor's collection!

Also, congratulations to two of our brides that found The Dress for their wedding day. We wish Jen C. the perfect fairytale wedding she has always wanted, and Melissa G. the elegant affair she very much deserves! Congrats ladies! We can't wait to see photos :)

Homecoming

We are getting more and more homecoming dresses in everyday! Just like prom, we keep track of what dresses we sell to which schools so you won't be caught with the same dress as everyone else! Stop in today to see them!

Homecoming and Prom!!!

We were busy this past weekend in Atlanta at market buying some last minute homecoming and prom 2010. We tried some southern home cooking at Aunt Pitty Pat's Porch that pays tribute to my favorite movie, Gone With the Wind.

We also ventured out to a great tapas/Italian restaurant in an up and coming area of Atlanta called Lola. Our hotel room overlooked Centennial Park where the 1996 Olympics were held.

We will have the bulk of our homecoming dresses in the first and second week of September. We picked up some great new collections for prom and will start getting them in late December and January. Stop by if you are near Wheaton to see the new collections!

Janet Nelson Kumar

We got a new photo from Janet Nelson Kumar's Petal style today for and it's beautiful! We are having a trunk show in late September along with a preview of Amy Kuschel Collection that we will start carrying in early 2010.

Congratulations Kelly!

This should have been posted weeks ago, but I wanted to officially congratulate our Kelly (and one of my very best friends :) on her engagement to her fiance Christopher back in June. They are planning for an August 2010 wedding in downtown Chicago. You'll find Kelly in the shop mostly on Saturdays, so stop in to congratulate her! I've also been lucky enough to have been asked to be a bridesmaid in the wedding. We'll keep you posted on wedding details over the next year! So stayed tuned!